The New York Times: Any advertising campaign needs a good slogan, and if the client is a national tourism board, the trick is to encapsulate a country’s wonders and charms in just a few words.
Some manage it better than others.
The English-language tourism slogans of more than 150 countries have been compiled by FamilyBreakFinder, a travel website, and the approaches can be as different as the deserts of Algeria (Tourism for Everybody) are from the snow-capped peaks of Nepal (Once Is Not Enough).
The slogans on the list can seem remarkably matter of fact, like Visit Armenia, It Is Beautiful, or cautious, like Latvia: Best Enjoyed Slowly. Others go for the exhortatory, including Paraguay: You Have to Feel It!and Albania: Go Your Own Way! Read more.